Thayer Long talks with Rick Sands, president of Fenway Group. Rick outlines the progressive vision that led to forming this comprehensive communications company; and describes their multi-channel hub and spoke business model that results in print-centric marketing campaigns. Looking towards future business opportunity, Rick talks about a strategic view of print, staying ahead of the clients in terms of latest possibilities. He shares examples of working with and supporting millennials that are in the workforce now.

 

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