Thayer Long talks with Steven Schnoll, owner and managing partner of Schnoll Media, who interacts with all elements of the supply chain; manufacturers, printers and end users. In his current role as an omnichannel marketing technologist, Steven has unique insight; looking at the industry from the inside as well as from the outside. Their discussion considers the very strategic thought process that printers need to follow to become omnichannel providers, how print must connect with the end user, and be presented as an exciting, current industry to attract a new generation of leaders.

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